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Learn all about AI’s impact on SEO and how you can take advantage of it.

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AI and SEO: A New Era For SEO

AI has transformed the way businesses approach day-to-day operations, and SEO has been no exception. From title tag optimization to link building, virtually every part of SEO now has AI potential, opening new opportunities for smarter, faster strategies.

At the same time, AI has created an entirely new search landscape. Google’s AI Overviews, ChatGPT, and even Meta’s AI are emerging as alternatives to traditional search engines. Consumers are increasingly relying on these platforms to inform purchase decisions, though the impact varies by industry, as highlighted in our AI Overviews SEO Impact Study, which examines how different keyword types trigger AI-generated results.

Chances are, your competitors are already exploring ways to integrate AI into their SEO strategies. They may be optimizing their brands for AI-powered searches, using generative AI tools for analysis and competitor research, or accelerating content creation with AI.

Don’t fall behind. AI in SEO is evolving rapidly, and businesses that act now can gain a competitive advantage. Read on to learn practical ways to leverage AI to enhance your SEO and stay ahead in the modern search landscape.

AI SEO Resources to get started

  • What is AI? Learn about artificial intelligence and its impact on SEO.
  • Does AI-Generated Content Work for SEO? Explore best practices and effectiveness.
  • How to Use AI for SEO: 11 actionable tactics for businesses.
  • Partner with an AI SEO Agency: Leverage expertise to boost your search visibility.

How You Can Use AI for SEO

There are numerous areas within SEO where AI can give your business a competitive edge. Whether your site is brand new or you’re a veteran SEO professional, generative AI provides opportunities to improve rankings, streamline processes, and generate more high-quality content.

Keyword Research and Content Topic Discovery

If you’re running low on ideas for new content, generative AI tools like free LLMs can help you discover fresh topics and keyword opportunities. For more advanced results, you can seed prompts with data from your existing website to uncover keyword clusters, variations on search intent, and overlooked topics. This approach combines AI’s analytical power with your domain knowledge to produce actionable insights and a more effective content strategy.

Competitor Analysis

LLMs, such as ChatGPT, can analyze competitor URLs and provide actionable insights. For SEO competitor research, include detailed prompts to evaluate where competitors are outperforming your site in search results. Some strategies include:

  • Top 10 search results: Input URLs from targeted keywords and have AI compare their SEO to your pages.

  • Google Search Quality Rater Guidelines: Provide AI context to assess where your website may fall short versus competitors.

  • Competitor Keywords: Aggregate competitor keywords into prompts to generate a content and ranking strategy.

  • Reddit and Quora threads: Extract discussion insights to enhance existing content or create new pages that address trending topics.

  • Competitor Reviews: Summarize feedback from platforms like Google, G2, Capterra, or Yelp to identify advantages or gaps, then use that insight to strengthen your content and SEO strategy.

  • Questions: Include any uncertainties in your prompts for comprehensive answers. Large input capacity in LLMs allows detailed and specific analysis.

Content Writing

A word of caution: AI-generated content should be used carefully. Google allows AI-written content, but it must be high-quality and accurate. Poorly reviewed AI content can harm rankings and site reputation.
A recommended approach: use AI to research topics, generate outlines, and identify key points, then add your own expertise and insights. This method combines AI efficiency with your domain knowledge to create high-quality content that satisfies users and search engines alike.

Building Backlinks

Backlink acquisition can be tedious, but AI helps identify high-value opportunities. Avoid spammy outreach, which may be flagged by email services and harm your reputation. Instead, leverage AI to create backlink-worthy content:

  • Tools or widgets that serve users’ needs, generated or supported with AI.

  • Informative graphics or interactive content that other sites naturally want to link to.
    Use AI to enhance quality and creativity, not just volume, for sustainable backlink growth.

And More!

Once you begin integrating AI into your SEO workflows, you’ll discover countless additional opportunities. Each new AI model or tool brings unique advantages for research, analysis, content creation, or optimization. Experimenting with these tools can uncover new ways to boost rankings, attract traffic, and grow your business.

How you can rank in AI answer engines

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Appearing in the results AI generates!

Let’s explore another important use case for AI appearing in the results AI generates! This practice is often called answer engine optimization or generative engine optimization, we refer to AH SEO AGENCY, Using AI for SEO is one step, but getting AI to feature your brand in its answers is a whole different challenge. With more people turning to tools like SearchGPT, Microsoft Copilot, and Google AI Overviews for answers, optimizing for this new type of search is becoming increasingly critical its growth trajectory in marketing is unlike anything we’ve seen before.

Why you should optimize for AI search

Insights from AH SEO AGENCY

AI has introduced a new era where Google is no longer the sole driver of search changes. Multiple search experiences are now competing with traditional Google search, creating fresh opportunities for businesses to capture attention.

While Google once dominated over 90% of search market share, more searches are now starting on LLMs like ChatGPT, opening new avenues for advertising and engagement. Optimizing for AI-generated answers has sparked a surge among traditional SEO marketers as these platforms begin claiming market share from Google’s long-held territory.

Generative Search Optimization (GEO), Answer Engine Optimization (AEO), or AH SEO AGENCY has emerged as a critical strategy for reaching audiences on AI-driven platforms. Visibility on these channels has become increasingly important over the past year as AI adoption skyrockets. Although Google still commands a majority of search traffic, its dominance is being gradually challenged by AI engines and other platforms such as TikTok, Meta, YouTube, and Reddit.

Check if your site appears in AI Overviews

Are you unsure if your website is appearing in AI Overviews? Our free AI Overview Checker will let you know! Not only that, it will display some crucial information for how organic results are informing the AI Overviews, and how your site can improve.

 

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AH SEO AGENCY

Our AH SEO AGENCY® Approach

Why only optimize for Google when your brand can earn visibility across every modern search experience? AH SEO AGENCY looks at all the places your target audience searches for the products and services you sell — not just traditional engines.

Search no longer starts only on Google or Bing. The truth is, your audience is searching everywhere. Google, TikTok, ChatGPT, Reddit, Siri, and YouTube have all become entry points for discovery.

Is your brand visible in all of those places?
If not, the AH SEO AGENCY approach is likely exactly what you need.

Just like diversifying a financial portfolio, your traffic sources should be spread across multiple search channels. As Google pushes further into AI Overviews — and as other platforms gain market share — you’ll want your brand positioned across every search surface where buyers are active.

SEO is shifting. It no longer means search engine optimization it means search everywhere optimization. AH SEO AGENCY uses this philosophy to build a strategic, multi-channel presence that wins visibility for your brand across the entire web.

110%

Higher AI Visibility Than Closest Competitor
 

1164%

Increase in Traffic From AI Sources

500%

Increase in Conversions From AI Traffic in 6 Months
 

AI and SEO FAQs

Understanding how AI is transforming search can feel overwhelming, so we’ve compiled the most common questions businesses ask about AI and SEO. This quick FAQ section will help you grasp the essentials from how AI impacts rankings to how your brand can stay visible across search engines and AI platforms. Explore the answers below to stay ahead as search continues to evolve.

What AI tools are best for SEO?

Just as AI has transformed everyday workflows, AI-driven SEO tools have exploded in popularity. If you’re new to AI, it’s best to start with core LLM platforms like ChatGPT, Claude, and Perplexity these models power nearly every modern SEO tool, and understanding how they think is essential to any AI-aligned SEO strategy.

Once you’re comfortable with the basics, you can explore a wide range of AI SEO tools designed for research, optimization, content support, and competitive analysis. We’ve compiled a list of the most effective options available today.

For a deeper look at how these tools support your overall marketing efforts, check out our full guide on using AI within digital marketing.

Will AI replace SEO?

We hear this question constantly — and just like the yearly claims that “SEO is dead,” it always comes back around.

So, will AI replace SEO? No.

People will never stop searching for answers, products, or services. The platforms where those questions are asked will evolve, but the need to show up where customers search will never disappear.

SEO has always been in motion, and AI is simply the newest shift in that evolution. Every major change has made SEO more complex — not obsolete. While AI can streamline certain tasks, it also raises the bar for visibility and intensifies the competition for attention across channels.

Will AI replace Google?

The rise of AI-driven search has led many to wonder whether it will replace Google. While AI tools are gaining traction, a full takeover is highly unlikely. Instead, Google is integrating advanced AI into its own ecosystem, signaling a future where traditional search and AI-powered experiences work together — not against each other.

Learn more: Will AI replace Google?

Can AI be used to write content?

You absolutely can use AI to help create content — Google doesn’t prohibit it. However, it’s important to approach AI-generated content carefully.

We’ve seen examples where AI content performs extremely well, and others where poor-quality AI writing has severely hurt a site’s credibility and rankings. Quality remains the deciding factor, and low-quality AI content can put your entire SEO performance at risk.

To see how marketers are safely using AI in content creation, explore insights from the latest AI marketing statistics.

Will AI replace SEO experts?

While AI makes many aspects of SEO easier, it also raises the level of competition for top-ranking positions no matter which platform people are searching on. SEO professionals must constantly adapt their strategies to align with what actually works, and AI introduces an entirely new set of variables to manage.

Because of this, SEO experts may become even more essential, despite AI’s efficiency and automation benefits.

What exactly is AI?

Artificial intelligence (AI) is technology that uses machine processing to simulate human intelligence through a computer system.

Learn more: What is artificial intelligence?

How is AI changing SEO?

AI and SEO are advancing side by side, transforming key tasks like keyword research, competitor analysis, content creation, and link building into faster, more efficient processes. When you combine AI’s speed with human strategy and experience, you’re able to uncover new opportunities, scale your SEO efforts, and drive stronger long-term performance.

Read: 50+ AI Marketing Statistics in 2025

How can you adapt your SEO strategy for AI?

To adapt your SEO strategy for AI, begin by using it to streamline essential tasks such as keyword research, competitor analysis, content creation, and link building. The real power comes from combining AI with your expertise using AI for efficiency while applying human judgment to ensure accuracy, quality, and outcomes that support your business objectives.

Read: How to Use AI for SEO

AI SEO Services

At AH SEO AGENCY, we’ve been perfecting search optimization for over 25 years. Whether AI-driven or traditional, we know how to rank businesses where they need to be. If you want to generate revenue-driving traffic from search results, there’s no better time to start optimizing your SEO strategy.

PPC Advertising

PPC and SEO are often viewed as separate strategies, but together they form a powerful one-two punch in digital marketing. While PPC can be more costly, it delivers faster results and can be adjusted to fit your budget or time-sensitive goals.

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SEO covers many strategies, but for localized businesses, the most effective way to drive growth is by targeting searchers in your service areas. Local SEO focuses on a specific set of objectives and should be a top priority for any local service business.
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