B2B ecommerce SEO services
Business buyers search for specifications, part numbers and suppliers they can rely on. We build the technical depth that wins them.
B2B buyers are specific, rational and often logged in
B2B ecommerce buyers search by part number, specification, standard or application, and compare suppliers on availability, certification and reliability. They often have an account and reorder, so the first purchase is the beginning of a relationship.
We make specifications and part numbers findable, with structured product data, clear technical documents and comparison and selection guides for complex products. We handle gated pricing and login areas so the public catalog remains crawlable, create content for each stage of a long buying cycle and build trust with certifications, case studies and clear terms.
Common mistakes we fix
- Hiding the entire catalog behind a login
- Product data in PDFs that search engines struggle to use
- Content written for consumers rather than technical buyers
What this includes
Part number and spec pages
Structured, crawlable product data that matches technical searches.
Selection and comparison guides
Help for buyers choosing between complex products.
Gated content handling
Public catalog pages that remain indexable while pricing is gated.
Trust and credentials
Certifications, case studies and terms that reassure business buyers.
Keep exploring
Ecommerce Brands: overview
How we approach SEO across ecommerce brands.
See the overviewBeauty & Skincare SEO
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Read moreTechnical SEO
Crawling, indexing, speed and structured data fixes.
See the serviceFree SEO audit
Find out what is holding your store back.
Request an auditFrequently asked questions
Can we gate prices and still rank?
Yes. Keep product pages with specifications public and gate only the pricing or ordering, so search engines can index the catalog.
Do PDF datasheets matter?
They can help when indexable and linked, but key specifications should also be present as page text.
How long are B2B buying cycles?
Often long, with multiple stakeholders. Content should serve each stage, from research to purchase and reorder.
Grow organic revenue for your store
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.