Ecommerce SEO services for online stores
Organic search is one of the few ecommerce channels that gets cheaper as it grows. We fix what is holding your store back and build the category and product pages that earn sales.
Ecommerce SEO is mostly about structure at scale
A store can have thousands of URLs created by filters, variants, tags and pagination. Without control, search engines waste time on duplicates and miss the pages that actually sell. Getting the architecture right is the highest-leverage work in most ecommerce SEO engagements.
On top of that sits the commercial content: collection and category pages that match how shoppers search, product pages with copy and structured data that earn rich results, and a blog that answers the research questions before people buy.
What we measure
- Organic revenue and transactions
- Organic landing-page conversion rate
- Indexed, valid pages versus crawled duplicates
- Rankings for category and product terms
How customers find ecommerce brands
Different searches need different pages. These are the main groups we plan content around.
Category and collection
"women's running shoes", "standing desks" — the main revenue pages.
Product and model
"[brand] [model] review", "buy [product]" — bottom-of-funnel.
Comparison
"[product] vs [product]", "best [category] for [use]" — captures buyers mid-decision.
Problem aware
"how to choose a [product]", "sizing guide" — informational content that links into categories.
Brand and reorders
"[your brand] discount code", "[your brand] reviews" — protects branded demand.
Collections, products and faceted navigation
We map keywords to category and collection pages first, since they capture the broadest demand, then work through product pages, titles, descriptions, images and Product, Offer and Review schema. We decide which filtered pages deserve to be indexed because people search for them, and block or canonicalize the rest.
We also review internal linking, site speed, JavaScript rendering and how variants, out-of-stock items and discontinued products are handled, since all of these affect how efficiently a large catalog is crawled.
What we do for ecommerce brands
Platform-aware fixes
Shopify, WooCommerce, Magento and BigCommerce each have known SEO quirks we address specifically.
Revenue-led prioritization
We start with the categories and products that carry the most margin and demand.
Technical foundations
Crawl control, canonicals, schema, speed and clean URL structure.
Migrations and replatforming
Moving platforms is the riskiest moment for ecommerce organic traffic. We plan the URL map and redirects before launch, benchmark rankings and traffic, and check the new site after launch so any losses are caught while they are still small.
Platforms
SEO work depends on the platform. These pages cover the specific limits and fixes for each.
Shopify SEO
Shopify is easy to launch and easy to leave with hidden SEO problems. We fix the platform quirks and build the collection and product pages that earn organic sales.
Read moreWooCommerce SEO
WooCommerce gives you control over everything, including the ability to create SEO problems. We keep the flexibility and remove the risk.
Read moreMagento SEO
Magento stores are large and complex. We keep their crawl, structure and performance under control so the catalog works for search, not against it.
Read moreBigCommerce SEO
BigCommerce gives you strong SEO foundations and plenty of room for improvement. We build on them to grow organic revenue.
Read moreShopify Plus SEO
Shopify Plus stores operate at a scale where small SEO mistakes cost real revenue. We handle the complexity of multi-market and enterprise setups.
Read morePage types and technical SEO
Collections, products, filters and crawl control are where most ecommerce rankings are won or lost.
Category Page SEO
Category pages capture the broadest, most valuable demand in ecommerce. We turn them from product grids into pages that rank and sell.
Read moreProduct Page SEO
Product pages convert the visitors that other pages attract. We make them rank for specific products and persuade buyers to purchase.
Read moreFaceted Navigation SEO
Filters help shoppers and flood search engines with URLs. We decide which filter pages deserve to rank and control the rest.
Read moreInternational Ecommerce SEO
Selling in several countries needs more than translation. We structure and localize your store so each market finds the right version.
Read moreServices
Audits, consulting, migrations and competitor research for stores at different stages.
Ecommerce SEO Audit
An ecommerce audit should tell you which fixes will make money. We rank every finding by impact on organic revenue.
Read moreEcommerce SEO Consulting
If you have a team, you may not need an agency to do the work. You need clear direction, and someone who knows where the pitfalls are.
Read moreEcommerce Migration SEO
Replatforming is the most dangerous moment for organic revenue. We plan it so you keep your rankings and fix problems early.
Read moreEcommerce Competitor Analysis
Your organic competitors are not always your business competitors. We find who actually ranks for your products and how.
Read moreEnterprise Ecommerce SEO
At enterprise scale, SEO is as much about coordination as technique. We bring both.
Read moreSEO for Ecommerce Startups
New stores cannot out-spend established ones. They can out-focus them, and we help you choose where.
Read moreEcommerce Link Building
Stores struggle to earn links because product pages are hard to link to. We create reasons for people to link to yours.
Read moreVerticals
Different product categories bring different search behavior, compliance and competition.
Beauty & Skincare SEO
Beauty shoppers research ingredients, routines and reviews before they buy. We build content and structure that meet them at each step.
Read moreHealth & Supplements SEO
Health products are held to the highest standard by search engines and regulators. We build the credibility and compliance that earn rankings and protect your store.
Read moreFashion & Apparel SEO
Fashion changes every season, and so does the catalog. We build a structure that keeps rankings while the products turn over.
Read moreB2B Ecommerce SEO
Business buyers search for specifications, part numbers and suppliers they can rely on. We build the technical depth that wins them.
Read moreThe SEO work behind it
Technical SEO
Crawling, speed and structure fixes.
See the serviceContent and topical authority
Service pages, guides and supporting articles.
See the serviceLink building
Earned links and mentions that build trust.
See the serviceSEO audit
A prioritized list of what to fix first.
See the serviceSEO migration
Protect rankings through redesigns and platform moves.
See the serviceRelated industries
Related guides
Shopify SEO problems and how to fix them
The most common Shopify SEO problems and how to fix them: duplicate URLs, thin collections, tag and filter pages, app bloat, speed, structured data and migrations.
Read the guide
Ecommerce SEOEcommerce category page SEO: structure, copy, filters and pagination
How to optimize ecommerce category pages: structure, titles, helpful copy, product listings, pagination, filters, internal links and structured data.
Read the guideTechnical SEOTechnical SEO audit checklist: 27 checks, step by step
A step-by-step technical SEO audit checklist: crawling, indexing, canonicals, redirects, Core Web Vitals, structured data and how to prioritize and fix findings.
Read the guide
Technical SEOCore Web Vitals guide: LCP, INP and CLS explained and fixed
What LCP, INP and CLS measure, how much they matter for SEO, how to read field and lab data, and the fixes that improve each score.
Read the guideFrequently asked questions
Which platform is best for SEO?
Each can rank well when set up properly. The better question is which one fits your catalog and team, and we can advise on the SEO implications of that choice.
Do you handle faceted navigation?
Yes. We decide which filter combinations deserve indexation and use canonicals, noindex or crawl rules to manage the rest.
How long before organic revenue grows?
Technical fixes can show impact within weeks, while category-level rankings and content take a few months to build.
Get more organic leads and bookings
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.