International ecommerce SEO
Selling in several countries needs more than translation. We structure and localize your store so each market finds the right version.
International SEO goes wrong when markets overlap
Once a store serves more than one country or language, search engines must decide which version to show to whom. Without clear signals, the wrong country's page can rank, or versions can compete with each other.
We help decide structure, whether subfolders, subdomains or separate domains, and implement hreflang so each version points to its alternatives. We localize beyond language, including currency, shipping, spelling, units and the terms shoppers actually use, and plan content so that each market's pages contain genuinely local information.
Common mistakes we fix
- Machine-translating whole stores without review
- Hreflang tags that do not point back to each other
- Separate country sites with identical English content competing
What this includes
URL structure decision
Subfolders, subdomains or domains, chosen for your resources and goals.
Hreflang implementation
Correct language and region tags, validated across all versions.
Localization
Currency, shipping, terminology and legal details for each market.
Duplicate content control
Rules for near-identical versions, such as English for several countries.
Keep exploring
Frequently asked questions
Subfolders or separate domains?
Subfolders are simpler and concentrate authority, so they suit most stores. Separate domains can suit large brands with distinct local operations.
Do we need to translate everything?
Prioritize high-revenue pages and shopper-critical content such as shipping and returns. Translate well, rather than everything poorly.
Does hreflang boost rankings?
It does not boost rankings, but it helps the right version appear in the right market and reduces duplicate-content issues.
Grow organic revenue for your store
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.