Ecommerce platform migration SEO
Replatforming is the most dangerous moment for organic revenue. We plan it so you keep your rankings and fix problems early.
Most migration losses are avoidable
Moving to a new platform changes URLs, templates, page speed and often content. If old URLs are not mapped to the right new ones, or the new site blocks crawling by accident, rankings and revenue can drop sharply and take months to recover.
We begin before design starts, benchmarking current performance, deciding which URLs and content must be preserved and building the URL map. We review the staging site, check redirects, metadata and structured data before launch and monitor daily afterwards. This applies whether you move to Shopify, WooCommerce, Magento, BigCommerce or a headless build.
Common mistakes we fix
- Involving SEO only after the new site is built
- Redirecting everything to the homepage
- Leaving a noindex or robots block from staging on the live site
What this includes
Benchmark and scope
Rankings, traffic and revenue recorded before the change.
URL map and redirects
Every important URL mapped to its best new equivalent and tested.
Staging review
Indexing, templates, metadata and speed checked before launch.
Launch monitoring
Daily checks of errors, indexation and rankings after go-live.
Keep exploring
Ecommerce Brands: overview
How we approach SEO across ecommerce brands.
See the overviewEcommerce Competitor Analysis
Read moreEnterprise Ecommerce SEO
Read moreTechnical SEO
Crawling, indexing, speed and structured data fixes.
See the serviceFree SEO audit
Find out what is holding your store back.
Request an auditFrequently asked questions
How long should we plan for a migration?
SEO planning should begin early, ideally before design, and monitoring continues for several weeks after launch.
Will rankings drop?
Short-term movement is common. Large lasting losses are usually the result of avoidable mistakes.
Do you cover Shopify migration specifically?
Yes. We handle Shopify moves, including Shopify's URL structure constraints, within this service.
Grow organic revenue for your store
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.