Shopify SEO services
Shopify is easy to launch and easy to leave with hidden SEO problems. We fix the platform quirks and build the collection and product pages that earn organic sales.
Shopify's SEO strengths come with fixed constraints
Shopify handles hosting, speed and basic technical SEO well, but it has built-in behaviors that need managing. Products are reachable through several URL paths, the folder structure is fixed, tag pages can create thin content and every installed app can add JavaScript that slows the storefront.
Our work starts with collections, because they capture the broadest demand. We then address duplicate product paths and canonicals, tag and filter pages, theme code and structured data, app weight and Core Web Vitals, and the content on collection and product pages, so the store is both crawlable and persuasive.
Common mistakes we fix
- Collections with a product grid and no supporting copy or internal links
- Dozens of apps, each adding scripts that harm Core Web Vitals
- Indexing tag and filter pages that duplicate collections
What this includes
Collection and product pages
Titles, copy, internal links and schema on the pages that carry revenue.
Duplicate URL control
Canonicals for products reached through collection paths, and rules for tag and filter pages.
Theme and app audit
Liquid and JavaScript overhead removed, and apps judged by their cost to speed.
Structured data and feeds
Product, offer and review markup validated, with merchant data aligned.
Keep exploring
Frequently asked questions
Can Shopify rank as well as other platforms?
Yes. Many large stores rank well on Shopify. The work is to manage its fixed structure and keep the theme and apps lean.
Can we change Shopify's URL structure?
Not the main folders such as /collections/ and /products/, but we can optimize handles, canonicals, redirects and navigation within those limits.
Do Shopify apps hurt SEO?
Some do, through added JavaScript and bloat. We measure the cost of each app and recommend what to keep, replace or remove.
Grow organic revenue for your store
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.