Higher education SEO services
A university site can have thousands of pages that compete with each other. We organize them so the right page ranks for each program.
Higher education is a structure and consistency challenge
Universities have program pages, department pages, faculty pages and research pages, often managed by different teams. Without coordination, several pages end up targeting the same degree, and outdated information lingers.
We start by mapping which page owns each program and audience, then standardize how program pages present entry requirements, curriculum, fees, outcomes and application routes. We then address the technical issues common to large institutional sites, such as duplicate content, faceted course search and legacy subdomains.
Common mistakes we fix
- Several teams publishing pages for the same degree
- Outdated entry requirements and fees on old pages that still rank
- Letting course search create thousands of low-value URLs
What this includes
Program page standards
A consistent layout with the information applicants need, for each program.
Architecture and ownership
Clear page ownership for each program, department and campus.
Course search handling
Control of filters and parameters so search results do not flood the index.
Outcomes and funding content
Career outcomes, tuition and scholarship information applicants search for.
Frequently asked questions
How do you coordinate many content owners?
By agreeing page ownership and a standard template, then giving teams a checklist so each program page meets the same standard.
Do we need separate pages for international students?
Often yes, with country-specific requirements and fees, planned carefully to avoid duplication.
What about subdomains?
We assess whether they split authority and recommend whether to consolidate or keep them separate.
Get more organic leads and bookings
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.