Ecommerce link building
Stores struggle to earn links because product pages are hard to link to. We create reasons for people to link to yours.
Nobody links to a product page, so we give them something to link to
Journalists and bloggers rarely link to a shop's category page, but they do link to useful data, expert comment and guides. The challenge for ecommerce is to create those assets and then connect the authority they earn to the pages that sell.
We build link campaigns from your own data and expertise, such as trend reports, buying guides and product tests. We pursue inclusion in relevant roundups and comparison guides, reclaim brand mentions and supply expert comment to publications. Links are pointed, directly or through internal linking, at the categories and products that matter most.
Common mistakes we fix
- Buying links or joining networks that risk penalties
- Earning links only to the homepage and blog
- Sending product samples without a clear angle or follow-up
What this includes
Data and product-led PR
Stories from your sales and catalog data that journalists want to cover.
Roundup and guide placements
Inclusion in relevant buying guides and comparison features.
Brand mention reclamation
Turning unlinked mentions into links.
Authority routing
Internal linking that passes earned authority to commercial pages.
Keep exploring
Frequently asked questions
Do you buy links?
No. Paid links that pass authority violate search engine guidelines. We earn links through content, outreach and relationships.
Can a small store earn good links?
Yes, with a distinctive angle, a niche audience and good data. Relevance often matters more than the size of the publication.
How long does link building take?
Campaigns typically take weeks to produce results, and their effect on rankings usually builds over months.
Grow organic revenue for your store
Send us your website and we will review it for technical issues, content gaps and ranking opportunities, then tell you plainly what we would fix first.